
Led by British photographer, Nick Knight, fashion broadcasting site, SHOWstudio, is known for its use of experimental interactive projects, films and live performances. And yet again, it fails to disappoint. After broadcasting a Nick Knight fashion shoot live at Somerset House during London Fashion Week, the website has now honed in on Gareth Pugh - Britain’s latest addition to a long tradition of fashion-as-performance-art – and will air live footage of the man in action. Viewers will have a unique opportunity to see the designer at work as he creates an interpretation of one of his S/S 2010 pieces through a webcam that will film every measurement, cut and stitch.
This long-term collaborator to the site, who has received significant acclaim in contemporary fashion circles, yet has struggled to gain commercial value, will be selling his one-off piece in the SHOWstudio SHOP alongside many other designers who will follow suit in the future. So, if like us you love this eccentric designer, we urge you all to visit SHOWstudio.com on the 20th, 23rd and 24th of November; when Gareth Pugh will be in residence.















