Sonia Rykiel, Nathalie Rykiel and Gabrielle Greiss acknowledge the public at the end of Sonia Rykiel autumn/winter 2008-2009 ready-to-wear show
Wouldn't you want to know what happens behind the scenes before the big shows at fashion week? Well, now you can. Loïc Prigent, director of 'Marc Jacobs & Louis Vuitton', has just created a new series called 'The Day Before'.
The title says it all. The director follows Sonia Rykiel, Karl Lagerfeld for Fendi, Jean Paul Gaultier and Proenza Shouler only 36 hours before their collections hit the runway. It looks Anna Wintour and Carine Roitfeld's recent documentaries have encouraged the fashion elite to open their doors to the world. I doubt that these designers would have been so forthcoming had the editors not done it themselves.
Expect to see castings, multiple coffee runs, stitching, restitching and all of the drama that comes with fashion week.
The series is set to be released the day before New York Fashion Week starts in September. Makes sense, right?
Are you excited? I definitely am.
