Just as all the chaos and madness from the various fashion weeks begins to die down and editors and buyers begin to breathe again, designers unfortunately are not quite so lucky as they must begin to decide on who will star in the ad campaigns.

John Galliano at Dior was the first to reveal who his 'chosen one' will be for Dior's forthcoming ad campaign. Having opted out of the 'ad campaign festivities' last season, Galliano confirmed that this season, Karlie Kloss, who walked in pretty much every major show this season including Hermes, Chanel, Louis Vuitton, Chloe, Alexander McQueen and John Galliano to name but a few, will be his girl du jour. Karl Lagerfeld also confirmed his choices for the Chanel ad campaign, and not one to do things by halves, has decided to keep his trio theme as seen on the Chanel runway earlier this month. He has chosen Freja Beha Erichsen, muse-of-the-moment Baptiste Giabiconi and supermodel Claudia Schiffer to front the campaign, which is to be shot in Buenos Aires. With rumours that Nick Knight and Raquel Zimmermann will also be collaborating on the campaign, the fashion houses can expect stiff competition from one another and we can expect to be blown away.