Aside from my trusty Converse, trainers aren't something I wear but Superga has swayed me. The Italian sneaker company is doing really well. First up they brought Mary-Kate and Ashley Olsen on board as creative directors of a special line for The Row, back in January Alexa Chung was announced as the creative director of the main line and last week they opened their first American store in SoHo. Alexa Chung was out and about recently pushing the S/S12 collection, which is currently available on Shopbop.

Are you a fan?