It was only in September last year that Mary-Kate and Ashley Olsen were announced as the new creative directors at Italian plimsoll brand Supergra but today Alexa Chung has been announced as their replacement.

Strangely the brand has not confirmed why they have parted ways with the Olsens after only four months f working together but what we do know is that the presenter will come on board as the head of creative as well as starring in their latest campaign. In the ads, shot by Guy Aroch, Chung styled herself in the brand's classic 2750 sneaker  with a selection of her favourite outfits.