With so many international designer brands showing their Spring/Summer 2010 offerings at the various fashion weeks this season, we would be hard pressed to decide who to award the title of 'hottest international designer brand'. Luckiliy, we didn't have to as The Senken newspaper has just published its findings of its seasonal survey of Japanese retailers. Alexander Wang, who only launched his first full womens collection in 2007 and is currently working on his first menswear range, pipped Givenchy to the top spot having secured twice as many votes as the luxury Parisienne label. In third place was Balmain, followed by Undercover. Prada scooped 5th place ahead of Dries Van Noten, whilst 3.1 Phillip Lim, Comme des Garcons and Yves Saint Laurent came 7th, 8th and 9th respectively.
The Senken paper which has been in circulation during Paris Fashion Week, faces some competition in the form of Le Journal du Textile which has released its own poll of buyers and has ranked Lanvin in 1st place, Balenciaga in 2nd and Dries Van Noten in 3rd place.