Not only a legendary fashion photographer but also the director of SHOWstudio, Nick Knight is responsible for bringing fashion media to the masses. And yet again, he fails to disappoint. Knight is now collaborating with designers Alexander Wang and Kate and Laura Mulleavy of Rodarte, presenting a live “digital calendar” of their collections on SHOWstudio, supported by Mercedes-Benz. Wang’s show, available here, and viewable after the presentations, will be on the site February 13 at 5 p.m. EST and Rodarte on February 16 at noon EST.
“I see the future of fashion weeks around the world as not only a physical schedule of shows, but also as a digital calendar of fashion experiences online, which bridge the industry and consumer experience," said Knight. "When the industry talks about the ‘future of fashion weeks’ this is ultimately where they will arrive."
“Working with Nick Knight and SHOWstudio is truly an honor," said Alexander Wang. "We are so excited to bring our show to a new platform, and to do something truly innovative in the way it is presented to our audience." Kate and Laura Mulleavy of Rodarte added: “With each Rodarte show, we aim to create a visual and experiential immersion for the audience. Working with Nick Knight to bring our next show environment to a wider audience is a thrilling opportunity.”