London Fashion Week is officially moving on up in the fashion-week ranks. Gone are the days when people watching at the shows involved watching the likes of Chris Eubank and people from morning TV. This year, if recent reports are anything to go by, we can expect the likes of Olivia Palermo, the Olsens and Tayor Momsen to be gracing the front rows this side of the pond.

Don't thank me. Sir Phillip Green is the man responsible. After the success of Topshop's new flagship store in Manhattan, American stars have become so hooked by the store that they want to attend the Unique runway show in September.

Anne Hathaway, Whitney Port, Blake Lively and Kate Bosworth also have been rumoured to attend the upcoming show in September.