Anja Rubik might still be modelling but 25 magazine, the project she started back in 2009 with husband Sasha Knezevic, is her main focus. To shake things up, the magazine has undergone a big revamp with everyone from Inez can Lamsweerde to Annie Leibovitz collaborating on the new issue, which will be unveiled today in Cannes.
1970s erotica magazine, Viva, along with Playboy and Carine Roitfeld were the starting points of reference for the issue's erotica theme. '25 is basically directed toward very strong-minded, ambitious women, who are very comfortable with themselves and their sexuality,' she told Style.com. 'I was thinking a lot recently and looking how sex is approached nowadays, and nudity, and bodies. Erotica kind of disappeared. The way we approach sex is either really prude or very vulgar.'
Are you excited to see the new issue?