Kanye West definitely knows how to create a hype, or actually let's call it the Tom Ford effect meaning all things mysterious and undisclosed. For anyone that's been following the story about his alleged clothing line launch next week, the last few months have been full of speculation about whether or not the show will happen, where and all the details in between. Louise Wilson and Harper's Bazaar Australia have both confirmed the reports and during menswear day at London Fashion Week Katie Eary reiterated that the show is happening.

While West sat front row at her show and refused to speak to the press, Eary was more than happy to confirm to journalists backstage that she is collaborating with the rapper on the project."I’ll be [at the studio] tomorrow. For the next eight days — we’re going to hammer this out," she said. "I absolutely love working with him,’ [Eary] said. ‘He’s such a dedicated designer. It’s not what everybody would think—he’s more dedicated than I am. The time and the travel that he puts in is unbelievable. I feel jealous at his commitment. We bounce ideas off each other, sketch on the same page... we make a really good team. He’s obviously piloting it, and we’re working alongside.’

So there you have it, the show is definitely taking place next weekend and both Louise Wilson and Katie Eary have collaborated on the design side of the brand. Now the excitement truly begins.....