Whether you're a fan of their collections or not, there's no disputing that G-Star deliver as far as their campaigns are concerned. Last season was the first time that I really sat up and noticed them after Clémence Poésy nailed it in their S/S12 ads. If you liked that one, you'll be happy to see their A/W12 campaign.

This season the brand opted for Arizona Muse, who was unveiled as their new face yesterday at the Butter tradeshow in Berlin. In the campaign, Muse appears alongside American actor Caleb Landry Jones shot by Anton Corbijn, who is the man behind Poésy's campaign too.

Over the last few seasons Muse has been everywhere. Much like Lara Stone, the continued interest in her has, at times, reached overkill proportions. The fact, then, that she's had a fairly quiet campaign season for A/W12 makes this one feel special.

'I have seen the G-Star advertising campaigns before and they're all really cool. I love how they're RAW,' the model said yesterday in a statement and the love is mutual. 'We are proud to work with Arizona Muse; she has become today's muse of fashion,' Shubhankar Ray, Global Brand director of G-Star, explained. 'With her stand out presence and distinctive look, we felt she was a raw and real character to feature in our new campaign photographed by Anton Corbijn.'

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