Today, Armani revealed the new David Beckham underwear camapign at Selfridges. Despite the bad weather earlier this morning, women (and as many men) all left their offices to try to be amongst the first to witness the scantily clad Mr Beckham hanging on to a rope, Tarzan-style.

If viewing the huge campaign wasn't enough, Beckham was in-store on the first floor at 11 a.m. today doing meet and greets.

Last month saw Victoria, who is also the face of the underwear line, launch her latest campaign in Macy's.

Which campaign do you prefer?