Marks & Spencer have been in the headlines today after announcing their worst quarterly figures in years but in a stroke of PR savviness, all attention was steered away from the disappointing figures because they also used today to announced that Belinda Earl is joining their team.
The high street giant, who experienced a drop of 6.8 percent in non-food sales, confirmed that Earl will join the company as their style director starting from September 1. 'Belinda...has a unique insight into British style and a wealth of experience across all categories of clothing and general merchandise,' the company said in a statement, and considering the problems they're facing, it couldn't have come at a better time.
But Earl hasn't had the best year herself. Despite pumping an estimated £30million into Aquascutum with Harold Tilman back in 2009 after joining the board, the company sadly went into liquidation earlier on this year. Hopefully, though, she'll have better luck turning Marks & Spencer around because even the biggest M&S fan can see, it definitely needs it.