'Gossip Girl' may be over but Blake Lively already has a string of movies in the work and that's not all. Today Gucci confirmed that the 24-year old will front the campaign for their new fragrance, Gucci Première.

'Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,' the actress told WWD. 'In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn't be more proud to be working with Gucci and its heart, Frida.'

Talking to the title, Giannini explained that Lively felt like the perfect choice. 'Although she's young, she's also very determined, and I like this spirit,' she explained. 'She knows how to be a diva in the right sense, with an aspirational glamour.'

The fragrance is set to hit stores in the UK in late July and worldwide in September.

Are you excited?

UPDATE: The brand have confirmed that the print ads will be shot by Mert Alas and Marcus Piggot with Nicolas Winding directing the commercial, which will debut at the Venice Film Festival on September 1.