Images courtesy of Burberry

Burberry don't do anything by half. With Fashion's Night Out quickly approaching, everyone is anxiously waiting to get the invite to their event after hearing about the stellar party that they hosted in their flagship store last year. And that's not all. When they opened their Brit Store in London's Covent Garden this year, the event attracted the whose who from London's fashion and entertainment scene. Next up for the brand is the launch of Burberry Body.

Unlike many other launches we've seen, they've have made it clear that the new project goes beyond a fragrance launch and instead is a full brand launch. The move definitely makes sense. The Burberry umbrella is expansive championing everything from ready-to-wear and commercial collections to eyewear and accessories so fragrances and cosmetics was the only thing missing. "We've been working on this for a few years now," Christopher Bailey explained in a statement. "Burberry Body for us is so much more than a fragrance; it is one of the biggest launches we've ever done, one that captures all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world."

That it definitely does. In true Burberry fashion the launch is distinctive in one respect whilst managing to link with everything else they're working on. "We wanted to create something iconic, unique and special - placing the attitude and energy of the trench coat at the centre - connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities," Bailey explained. "We are uniting all our audiences and giving them a very distinctive point of view." To celebrate the brand's launch, Bailey has also designed a small collection called to Burberry Nude , which arks the first ready-to-wear collection to be created for a cosmetics launch.

The range extends beyond simply a fragrance by also including a selection of body oils and milks.