Image credit to luluscouture.com
Come Thursday 3rd December, a 5,160-square foot boutique, brimming with art and hosting a luxurious pre-fall collection will mark the opening of the new Chanel boutique in Shanghai. Placed in the Peninsula Hotel on the famous Bund river frontpromenade, and designed by architect Peter Marino, the Shanghai boutique promises an interior filled with the finest hand picked antiques, site-specific work from commissioned contemporary artists, and giant strands of glass beads, aimed at reflecting Coco Chanel's original necklaces.
The salon-style boutique will be made up of rooms echoing the details of the founding designer's infamous Rue Cambon apartment, with rooms devoted to ready-to-wear, evening wear, accessories, shoes, fine jewellery and watches. Adding to the Shanghai delight will be an exclusive VIP room, and an 'ultraluxe gallery', featuring shoes and bags made by Chanel's couture ateliers.
As if the in-store environment were not enough to impress, Lagerfeld will be showing his latest collection, themed 'Paris-Shanghai', accompanied by a short film also directed by the perfectionist designer. Always the master of setting a fantastical, magical and so very Chanel scene, we have no doubt that this latest addition to the Chanel boutique family will be truly spectacular.