
Last season Claire Waight Keller arrived at Chloé after a fairly long stint at Pringle of Scotland and unfortunately, she failed to get the press and buyers excited. The second collection for the brand was different. Waight Keller tapped into the essence of the brand and really got into her stride.
Anyone that has been a fan of Chloé will be happy with the brand's fall offerings, as all of the foundations were there. As Mickey Boardman said a few years ago, if the French mother is wearing Yves Saint Laurent or Lanvin her daughter is wearing Chloé and it's true. The fresh colour palette and combination of femininity meets masculine tailoring is the perfect uniform for the young woman and that exactly what Waight Keller delivered.
The collection opened with a soft colour palette like peach, grey and yellows on outerwear, blouses and staple knitwear. As the show progressed, deeper tones like mustard, red, rust and chocolate emerged on leather skirts and trousers that came tapered in at the ankle. Trousers were often wide leg and slouchy and jackets came in boxy styles that added a more masculine edge to the otherwise feminine collection.
This season was a step in the right direction and will no doubt go down well at retail but it would be good to see Waight Keller take risks and help breathe some fresh life into the brand and make her own stamp in seasons to come.
























