In the game of sartorial survival of the fittest, Christian Lacroix could have just scored a big point. The couture label, which went into administration last month, is rumoured to have received an investment bid that could save operations.
Bernard Krief Consultants reportedly approached the brand with a bail-out proposal after Lacroix showed a reduced couture collection, and a formal bid is said to be coming next week. The consulting firm previously tried to buy French fashion group Morgan when it entered administration.
If no buyer is found, Christian Lacroix's current owner, Falic Group, could drastically reduce the number of house artisans from 124 to 12, and even Lacroix's position could be in jeopardy. Here's hoping BKC = Superman.