Magazines have really suffered this year. Fact. Today WWD confirmed what we all expected - sales for all the major titles were low with Vogue and Allure being the only exceptions.
As always, it's all about the covers. Vogue have Lady Gaga to thank for the magazine selling a whopping 100,000 more copies than the same issue in the previous year as well as Rihanna for her successful April cover. As we previously reported, Kim Kardashian's August cover served Glamour very well too despite their overall sales drop. Adweek put Vogue's success this year down to Anna Wintour's increasing visibility and the fact that consumers are spending money on luxury items again is definitely helping.
InStyle's numbers are still significantly higher than the others, selling 240,000 more copies than vogue on average per month, but still experienced a n 8% drop.