One of my friends (no names) learned a quick lesson in designer-name pronunciation while working at a major American magazine. She called in a sample from a certain luxury brand headed by Marc Jacobs, then was corrected by a less than personable assistant for not sounding French enough when saying "Vuitton".

Here's your public service of the day: 15 more videos from Vancouver's Imperial Hotel Management College (random, we know) telling you just how to pronounce designer names. The sound bytes have been recorded by native speakers of French, Italian and so on, so you can officially sound like an Anna Wintour clone the next time you talk about Givenchy or Thierry Mugler.