We all know that printed publications are slowing coming to the end of their era, as their online versions take centre stage. It seems, however, that this end could come sooner than we had thought. WWD reports that newsstand sales of some magazines had dropped during the second half of last year, which shows that not even Vogue can escape the wrath of the big 'R'. Indeed, Vogue has seen a 15.1-percent dip in single-copy sales, whilst Allure and Marie Claire have lost 17.2 and 14.6 percent in sales, respectively. Elle, however, fared much better in comparison to the others, having only suffered a 0.2-percent decrease.
Some publications seem to be immune to the slump. Harper's Bazaar notched up a 0.3-percent increase, in comparison to Vanity Fair's 5 percent. Health and lifestyle-related magazines, though, look set to come out on top in the battle against declining sales. Women's Health enjoyed a 3.3-percent increase in sales, but Health trumped that with 11 percent. Not bad, considering they're competing for our attention in a sea of fashion glossies. But if the health magazines continue to increase their newsstand sales in spite of the economic climate, we dread to think what the future holds for our favourite monthly reads.