Aww, fond reality-TV memories: Daniel V (aka Daniel Vosovic, he of the flower-and-stem outfit in Season 2 Project Runway) is set to debut a namesake clothing line in February 2010. With price points similar to Alexander Wang and Phillip Lim (no four-digits), and touches of "more hip, downtown. Jil Sander, Narciso Rodriguez", we're sure he'll have a built-in fanbase. After all, he's already made it work with his own book and a handful of other design projects.
How did the line come about?
It’s always been the intention. It’s just a matter of when. So since most people know me from Project Runway and whatnot, I had to make a choice after all of that — what do I do? Do I jump into doing a line and starting the company and just hope for the best? Or do I take a step back and go back to assisting and do what I feel would be the right path?
What do you envision for your debut season?
It’s going to be very edited. I assume I’ll probably just have a presentation for the first season or two, just to see how the industry is going to bounce back [from the economic downturn]. Right now I’m doing all costing and figuring out the overhead and doing interviews for new employees. We're doing things like establishing the fit — what does the Daniel Vosovic pant look like? We’re looking for loft spaces in Soho and Chelsea, primarily.
How are you managing to launch a new line in this economy?
My management team is established — they’ve been there, done that. I trust them implicitly and I know that we wouldn’t jump into something just needlessly. So that’s the thing — to have people who have gone through similar things before.
Did you worry that your Project Runway fame would be fleeting?
A really established designer said a few months after the show finished, "Daniel, if you believe the good press, you have to believe the bad as well." And that means if you sit here and think, "All these people think I’m great and love what I’m doing," you have to believe all the other people who say, "You’re shit; this kid has no talent." So you have to always think about the next thing and the next thing, because that’s what people want. I admit there is that "Oh shit" moment. But you can use it and go on to the next project
What do you think of Christian Siriano’s success?
I think aside from Christian, some of the other designers are doing really great jobs — there is this big misconception [that he's the only Project Runway success story]. I think he’s a very, very hard worker, and I hope all of that shows, because he’s spending hours and hours and hours in that workroom. Even winning $100,000 from the show is not a lot of money after taxes, after samples, you have one employee — their salary alone. I think it’s great that Christian is continuing to push, push, push. And then there's [season-two winner] Chloe Dao, who doesn’t want to be the next big whatever, but she’s still happy with where she is. Her business is still going strong.
Do you keep in touch with anyone from the show, like Tim Gunn or Heidi Klum?
Oh yeah, Tim’s been there throughout the years. We sit down about once every six months. He’s so busy now. I remember going to visit him at Parsons and his little office at the school — he had a little tea set and we’d sit down to tea. And now it’s like I have to schedule and he has a half hour and he has to move, move, move.
For Daniel V's full interview, go to The Cut