As a relatively new brand, you may not have heard about Maiyet but you definitely will now, as the label has just released this image of Daria Werbowy fronting their latest campaign where she sports some of the key oversized outerwear that we all fell in love with back in February.
But that's not the only reason to take an interest in the brand. The brand's founders Paul van Zyl and Daniel Lubetzky established the brand as a means of using business to promote peace in emerging countries. Like Ali Hewson's EDUN, Maiyet is a socially conscious label and as such, a large portion of their designs are sourced and made in communities in Kenya, India, Indonesia and Cambodia with the aim of helping to stabilise those communities involved.
At the moment the fall collection is available exclusively at Barneys but if you like what you see you'll soon be able to pick pieces up online too.