Dasha Zhukova's appointment as editor-in-chief of POP was met with raised eyebrows considering her relatively limited amount of industry experience and her short stint at the magazine was not very well received but it looks like the art collector is finally working on a project that's true to her heart and love of art. This week she announced that her new magazine called Garage - which will celebrate all things fashion but in the context of art - will launch this Fall.
Named after the Garage Center for Contemporary Culture (which she opened in Moscow in 2008), the magazine is nothing like anything on the market according to the magazine's art director, Mike Meiré. “It is so very, very different from other magazines,” he explained. And they're going all out for the first issue with multiple covers including one featuring a puppet version of Lily Donaldson created by artist Dinos Chapman and Nick Knight. Zhukova has also secured Damien Hirst to design a cover with a butterfly sticker that peels off to reveal a butterfly tattoo on the model's vagina.
Not content with bagging Damien Hirst and Nick Knight to work on the first issue, Shala Monroque will serve as the magazine's creative director and Giovanna Battaglia will contribute.