David Beckham's statues have officially landed in all of their Tintin glory and today, his second bodywear campaign for H&M has officially launched. While the campaign doesn't steer too far from the last one, the latest ads are apparently all about focusing on the form and fit of the classic style.

'I am so excited about this new campaign for David Beckham Bodywear at H&M,' he said in a statement. 'I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it.'