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May 17, 2010
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Diesel Invites You To Be Stupid With £50,000

In accordance with Diesel's "Be Stupid" campaign, the company is asking one very important question: How would you be stupid with £50,000? In an exclusive Stupid competition, Diesel will give one lucky winner the chance to actualize a highly creative but very unusual idea...perhaps taking your band on a tour of the UK or creating 50 pieces of art and leaving them in random locations across Europe.

To enter, submit an idea of how you'd be stupid with 50K - or propose your idea with art, film or a good old-fashioned chat (for the camera) at the Diesel store in Carnaby Street in London. If none of those ideas work for you, you can also submit your plan on Flickr or YouTube using the link www.bestupidwithfiftyk.com. Good luck being stupid. It could win you a lot of cash.

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