Since Emmanuelle Alt was appointed editor of Vogue Paris, we've all been wondering what direction that magazine will taker under her direction. During the couture shows, she told Hilary Alexander that the magazine will be "the same but different", while back in January, Fabien Baron (Vogue Paris' creative director until just two years ago) predicted that the publication will become more commercial and accessible than under Carine Roitfeld's reign.
The editor recently revealed more on her plans to Vogue's Mark Holgate. “I want to keep the quality, the photographers we work with — David [Sims], Mert and Marcus, Mario [Testino], and Bruce Weber," she explained. "I don’t think there should be radical changes. The magazine should still be chic and sophisticated. It’s a bit like buying an apartment: Before you move in, you have all these plans of what you are going to do, but then you get there, and you realize it is better to spend time living in it, and transforming it over time. I’d like there to be more beauty trends; there was so much of that in Vogue back in the eighties. More French girls, more French lifestyle. And I am going to keep shooting for the magazine — hopefully a story every issue."
As expected, the shoots are going to be less provocative than what we were accustomed to under Roitfeld. She said: "I always want a relationship with reality: nothing too sexy, or provocative, or fashion victim. We are French — we can show smoking, nudity. We have no boundaries, and it can be good to have them."
On the models vs. celebrities issue, she made it clear that, "I’d be very happy to put an actress on the cover if she is the right girl,” but models are clearly her focus. “Daria [Werbowy]" is her favourite and "is the girl I work with the most. She has a natural, strong beauty. You can put her in a white tee and she will make it look fantastic. I like Kate [Moss] too, because she cares about clothes. Most models don’t care what you put them in, they just play the game.”