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April 12, 2012
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Emmanuelle Alt's Vogue Paris Isn't Going Down Well

Earlier on this week Vogue Paris dropped their May cover starring Laetitia Casta shot by Mario Testino and while the model looks beautiful, the cover hasn't been met with a good response.

The comments in the forum of The Fashion Spot, where the image was released, confirm what we've all been thinking for a while. The magazine under Emmanuelle Alt's direction is a far cry from it's aesthetic under Carine Roitfeld. All you need to do is look at the Roitfeld-styled Casta cover from the December/January 2009 issue to see that. The question is whether the change works? I'm not convinced that it does. Far from being directional, the covers seem to be moving in a commercial way, which isn't a term that you would have associated with the magazine under Roitfeld's reign.

Am I surprised by the change - well no. With her first cover as editor-in-chief, featuring a soft and romantic looking Gisele Budchen shot by Inez & Vinoodh, Alt made it clear that things were going to be different under her editorship. 'I always want a relationship with reality: nothing too sexy, or provocative, or fashion victim. We are French — we can show smoking, nudity. We have no boundaries, and it can be good to have them,' she said at the time. I wouldn't be surprised if the circulation was up as a result of the changes but is that really what Vogue Paris is about?

What do you think?


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