J. Crew Creative Director Jenna Lyons with Liya Kebede
Last week saw the launch of supermodel Liya Kebede's children's line, Lemlem, in the J.Crew Collection Store.
Amy Astley with Liya Kebede
According to Fashion Week Daily, J.Crew creative director Jenna Lyons met Kebede when she cast and gave her an exclusive deal to appear in the brand's April catalog. If that wasn't interesting enough, the brand agreed to carry some of the model's children's line in the store.
Jenna Lyon, Liya Kebede and UNICEF Executive Director Ann M. Veneman
Lemlem, meaning 'to bloom', was launched by Kebede and in 2007. Each piece is beautifully handmade from natural cotton in her native Ethiopia.
Pieces from the line are available in J.Crew stores now.