J. Crew Creative Director Jenna Lyons with Liya Kebede

Last week saw the launch of supermodel Liya Kebede's children's line, Lemlem, in the J.Crew Collection Store.

Amy Astley with Liya Kebede

According to Fashion Week Daily, J.Crew creative director Jenna Lyons met Kebede when she cast and gave her an exclusive deal to appear in the brand's April catalog. If that wasn't interesting enough, the brand agreed to carry some of the model's children's line in the store.

Jenna Lyon, Liya Kebede and UNICEF Executive Director Ann M. Veneman

Lemlem, meaning 'to bloom', was launched by Kebede and in 2007. Each piece is beautifully handmade from natural cotton in her native Ethiopia.

Liya Kebede

Pieces from the line are available in J.Crew stores now.