Alex White's departure from W after 16 years at the magazine sent shockwaves when the new was announced last week. But as we all know, Stefano Tonchi has hired a great replacement in Vogue contributor and i-D fashion director, Edward Enninful.
Style.com managed to secure an interview with the stylist to discuss what we can expect from him, what designers he will shoot and his thoughts on W's contribution to fashion.
Congratulations on the new post. What can we expect from your W?
I want editorial to be filled with ideas. It’s very important to capture the mood of the collections and bring narrative onto the pages. It’s also very important to be forward-thinking but remain wearable. We should project what’s going to come, take from the past and bring something new, and document what’s around now.
And what, do you think, is the mood of the current mood?
The past couple of months there’s been a bit of mobility at these big houses. Now it’s perfect moment to put young designers—whether they’re from America or Europe—it’s very important to put them forward. It’s a new day. Not to do a young designer story separately, but keep them in the mix.
Any young designers in particular that stand out?
I love Alexander Wang, I love Joseph Altuzarra, I love Christopher Kane, and Mary Katrantzou. But for me, fashion is one universe. I don’t break it into young designers, [per se]…they all have amazing voices and I want to embrace that. Alongside the designers we all know and love, I want to create something new and exciting—to bring a new energy.
And how do you see W in particular as an outlet for that—say, versus the other fashion magazines?
W is an American institution. It’s one of the rare places where you can express yourself through photography, through the arts, through music, through film…For me, I always thought W was a perfect balance of fashion, society, celerity, and subcultures. In America, it’s the one place where all these things combine perfectly. You read W and it’s very intelligent but it’s also visual.