Image cuertesy of Vogue.co.uk

This Sepember, Fashion East will celebrate its tenth anniversary and with it comes a killer lineup for spring/summer 2011. As well as it also being the 15th season that Topshop has been its headline sponsor, a returning face in the form of Heikki Salonen will join newcomers Felicity Brown and John Rocha's daughter Simone on the runway.

Managing director of high street giant Topshop , Mary Homer said:

"Topshop is extremely proud of our support and association with Fashion East. Lulu Kennedy and her panel of insiders have consistently shown a talent for identifying the best of British-based designers, giving them a credible platform to show their collections. The British fashion industry has become all the richer over the past ten years from this exciting project."

First appearing in the year that was 2000, Fashion East has bolstered an array of designers to become household names. It is resposible for kick-starting the careers of Louise Goldin, Roksanda Illinic, Gareth Pugh, Richard Nicoll and Marios Schwab to name a few.