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June 22, 2012
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Find Out All There Is To Know About Nicole Richie's New Fragrance


Nicole Richie has been keeping busy. Last month she confirmed that she's working with Macy's on a capsule collection and back in October she revealed that she's been working on a debut fragrance and this week the first image of the bottle was released.

The scent, which is in partnership with TPR and is set to hit stores in September, was apparently inspired by her mother's layered scents when she was a child. 'I have a very traditional Southern mom - you never left the house without lotion,' she told WWD. 'Over her lotion went oil and perfume - she was very put together from head to toe. It wasn't just a one-dimensional smell - there were many different layers' As far as her own scent goes, the smell is a combination of blackberry and Seville orange, along with lily of the valley, sandalwood and Moroccan rose.

To support the launch Richie has teamed up with photographer Anthony Mandler on the print campaign, which will start appearing in magazines in September. 'I always shy away from anything that's too girly, but I consider myself a feminine girl,' she said. 'Anthony knows how to shoot something and make it feminine and sexy, but not so in-your-face girly.'

In a recent interview in Ocean Drive magazine, Richie didn't deny the fact that her recent expansion efforts are part of bigger plan to create a lifestyle brand. 'It's really about curating a world that I hope women will want to be a part of, and nothing brings that to life like  fragrance,' she told the title. 'I would love to get into home furnishings and flatware. But I tend to move slower than I’m often asked to — and the reason I do that is that I pretty much do everything myself. I am not going to throw my name on something that I’m not 100 percent in. When I launched my bags, we were originally going to launch them in the spring and I pushed it to the fall because I wasn’t ready and felt like my heart wasn’t in it.'

As far as expansion in beauty goes, she has her eyes set on make-up. 'I’m not great with makeup, so it wouldn’t make sense for me to do a makeup line at the moment, but hair is something where I know the world very well, and so I probably will be focusing on that sometime soon,' she said.


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