Image via The Cut
Lacoste recently revealed that they are plannign to revamp the brand in the new year. The first stage of their new marketing strategy was to update their well known tagline "Un Peu d'Air Sur Terre" - meaning 'A Bit of Air on Earth' - to 'Unconventional Chic'. The new tagline appears in their new campaign featuring Anja Rubik, Noah Mills, Jon Kortajarena and Liya Kebede shot by Mert Alas and Marcus Piggot, all sporting the brand's iconic white polo shirt over black eveningwear.
When asked about the idea behind the campaign Lacoste CEO Christophe Chenut said, “We’re showing that you can be chic in a different way, not just when you are dressed up for a party or for the office.”
The ads are expected to drop next month.