With the news of Raf Simons' appointment at Dior well and true out and confirmed, the question as The Cut posed is how much Simons knew over these past few months.
It was only in March when the news of his departure (or being forced out as Cathy Horyn put it) from Jil Sander was confirmed that Simons' name was really thrown into the hat of potential candidates to take the reigns at the house so it begs the question; was it only at this stage that the negotiations with Dior began? That conclusion would seem to make sense when you look back at the sequence of events last month. Back in March reports claimed that Simons' had a clash with Dior CEO Sidney Toledano over money yet only a few weeks after the negotiations began the brand announced that the creative director had been secured with an announcement said to come soon. Clearly the negotiations were not as frosty then as the reports had us believe.
According to The Cut, LVMH bosses were concerned about having to compete against Yves Saint Laurent after it was confirmed that Hedi Slimane would replace Stefano Pilati so brought Simons on board to make sure they had a well-celebrated and modern designer on board too. The decision definitely makes sense. Along with Phoebe Philo's work at Celine, Simons is amongst the designers pushing the modern minimalist aesthetic forward, which is something that Slimane has always championed so with all three designers at the helm of such big brands, the competition truly begins.