Over the last year we've seen some of the biggest names in couture like Christian Lacroix, struggle to save alive in the current economic climate but that doesn't seem to stir Giambattista Valli.

This week the designer announced that he will launch the brand's couture line this July in Paris. According to Fashionista, the show will take place in the Galerie de la Madelein, home to Valli’s new store and studio. In a press release the brand made it clear that economy aside, there is still "a real demand" for couture pieces.