Gisele isn't only the most successful model in Brazil. As Forbes continually likes to remind us, she's also the richest model in the world. This week she returned home to support a model search competition, Top CUFA, which she's sponsoring.

The initiative isn't just another modeling competition. Instead its premise is to 'boost slum dweller's self esteem' by scouting girls from deprived areas in Brazil. At the event, Bundchen met with the final 30 hopefuls and spoke to them about her experiences of rejection (she was turned down by 32 agencies before being signed) and her tips to make it in the industry.

The final winner will walk away with a year long modelling contract and judges will also select one model to represent each of Brazil's 27 states. Considering that the mandate of the competition is help underprivileged women, the fact that 28 girls will end up benefiting is definitely a good idea.

What do you think?