As I previously reported, Anja Rubik was in Cannes last week to celebrate the relaunch of her magazine, 25 and now the first look of the new issue is out, it's actually a lot more sexual than many had expected.

In a recent interview with Style.com, Rubik said that she drew on 70's issues of Playboy and erotica magazines and it shows. Throughout the issue the likes of Arizona Muse and Abbey Lee Kershaw appear nude and features include sex tips ranging from advising women to 'Leave your heels on during sex' to 'Let him watch you masterbate'. The magazine's theme also came through in Rubik's editor's letter where she wrote, 'We aren't trying to reinvent the wheel, just make it more lubricated for an easier rise.'

But the magazine isn't all about erotica. The model has always made it clear that she aims to portray women in a strong and confident way and to do so, she decided to only collaborate with female photographers like Annie Leibovitz and Inez van Lamsweerde on the issue.'I started thinking that there are so few female photographers,' she told Oyster magazine. 'The issue is about very strong women, very ambitious; she does what she wants and she is comfortable with her sexuality.