It's no secret that the fashion industry has embraced all things online. Dolce & Gabbana recently held events in both Milan and London in collaboration with leading bloggers and Burberry continues to lead the way with their innovative use of social networking and live streaming. But this is only the beginning according to Imagine Fashion founder Amber Gordon.

Despite the ever expanding digital space Gordon has been able to establish a strong presence in the multimedia industry making Imagine Fashion's innovative use of fashion film a step ahead of the rest. "Imagine Fashion is a new breed of fashion magazine, tailor-made for the online space, drawing on the traditional philosophies of fashion print, teaming this with all the immediacy, shoppability and shareability of digital," she told us. Through her experience in print - she has styled for publications like Harper's Bazaar to Interview - Gordon has managed to create a interactive digital experience incorporating both e-commerce with magazine-style editorial content that has had big brands knocking at her door to become part of this digital revolution. When the company launched last year she projected that it would "set a new benchmark where global luxury brands can have a true home in the digital world, where they can engage the audience in an editorial environment on their own terms,” and that is exactly what she has done.

We recently caught up with Gordon to find out about how the company was born, why she decided to make the transition to online from print and how she is helping to champion young British talent.

The Fash Pack: On your website you quote the saying, 'There are no creative boundaries....Just windows of inspiration.' What inspires you?

Amber Gordon: For me inspiration comes from all around. I can draw inspiration from the littlest of things. I like to surround myself with diversity, be that people or keeping up with new and old across all things creative.

AG: I sat down and wrote a business plan four years ago. Imagine Fashion (iF) was originally born as a TV program based along the lines of the Clothes Show Live, only far less reportage-like in feeling with more creatively driven film content. At the time, I was also working in my traditional career role of a fashion editor/stylist. As time when on, whilst working on Spoon, I became more engaged with the digital and mobile environment and ended up directing film content in a very fashion editorial style. I then started to redevelop iF, until it evolved into its current offering.

TFP: Last year saw the end to Fashionair, a multimedia fashion website funded by Simon Fuller. Do you think the digital space is becoming too saturated?

AG: I think this is only the beginning. Luxury brands and fashion houses have been late adopters to digital. For the most part they are now recognising and executing the need for presence across PR & marketing, advertising and editorial on line.

E-commerce and luxury e-boutiques have flourished and have been true innovators over the last 10 years. These platforms have ended up developing a self-editorial niche for themselves given that print publishing platforms / magazines have been unsuccessful in translating their aspirational editorial offering on line. The boundaries between editorial and e-commerce are now somewhat blurred and Imagine Fashion is central to this new space and shift.

We are approaching luxury online from a publishing point of view. We provide a creative environment, where luxury brands can feel as comfortable and confident as they do when featuring in print titles such as Vogue, Pop and Love. Fashion Air were much more mid market and led from a buying and e-commerce perspective.

AG: Imagine Fashion really is an innovator in the market place. As the market starts to grow around us and more direct competition springs up, so we are evolving too. We see it fundamental to be innovative and constantly progressing our offering to stay ahead and be relevant at all times.

AG: IF is extremely supportive of new talent. We see it to be important to nurture and give voice to those of tomorrow. Our blog space, “Fresh Intelligence” does precisely this by giving a home to the most progressive film creatives across digital. We have a large initiative in play and are working with colleges both in the London and New York to ensure their students have a platform and outlet of expression.

We are collaborating with the LCF’s new MA Fashion Film course. The college has placed these students into teams and we have created a competition for them. Each team will be partnered with a fashion designer from the London Fashion Week schedule, taking inspiration from their Fall/ Winter 2011 collections. We have the great support of the British Fashion Council and a partnership with Liberty for this initiative.

TFP: What contribution do you think young British talent brings to the industry?

AG: The UK has always been a great hub for creative talent and is renowned for the forward thinking diversity that we nurture. British talent represents a great cornerstone in driving the fashion industry forward and creating industry icons.

AG: They are the voices of tomorrow. Imagine Fashion is born on the premise of forward thinking and being pioneers. We are the ideal platform to champion new talent across the fashion film area.

TFP: Are there any new talent that have caught your eye in the past year whom we should aware of?

AG: There are some incredible creatives that I love. I am supportive of established and emerging talent and take a very avid interest in both. Francesco Carrozzini, Dusan Reljin, Zach Gold, Daniel Askill, Philip Neil Martin and Giovanni Martin are some of the ones that I would look out for.

AG: The huge scope of possibilities and potential. Digital is an ideal medium for moving image. Imagine Fashion is fashion in Motion.

TFP: In a recent interview you discussed the restrictions you experienced as a stylist working in print. What opportunities and freedoms has the move to digital media afforded you?

AG: You have the ability to be more experimental in a moving format, the possibilities are endless. It is a far less explored medium that fashion photography.

AG: The freedom of creative possibilities are a drive. The potential is greater.

AG: No, it is only the beginning rather than a fad. Brands see the visual and creative value of film and moving content within digital. It offers pure engagement

AG: Boundary pushing, innovative, creatively beautiful, a point of view, reflective of Imagine Fashion’s voice...