2012 is set to be a big year for Isabel Marant. Over the years her accessible and easy to wear collections have all managed to achieve 'IT' status and have the long waiting lists to match. This year she plans to capitalise on this success by expanding and in a major way.
Last week she revealed that she will open stores in Los Angeles, London, Hong Kong, Seoul and Tokyo taking her stand alone stores to 14 worldwide. But don't expect her to launch a perfume line any time soon. "I’ve been asked 50,000 times to produce a scent, but I don’t like perfume," she said. "I have an issue with brands pursuing growth through the development of loads of ancillary products."