As designers start revealing pics of their latest ad campaigns, we expect to see the likes of Karlie Kloss, Claudia Schiffer and maybe even a new kid on the block like Lindsey Wixson. Joan Collins, however, is one name and face that we would not necessarily associate with ad campaigns as we would with films and books. Still, Collins has been snapped up as the new face of Alexis Bittar's Spring 2010 jewellery collection. An unexpected pairing to say the least, but it turns out that both were (unknowingly) fans of each other. Bittar has gained praise and fans for his grandiose, '80s-inspired pieces and even lent Patricia Field a hand in the jewellery department on Sex and the City.

As the namesake of Collins' larger-than-life character in the hit show Dynasty, it seems the two shared a connection long before they met. Collins has said in the past: "Alexis Bittar is by far my favourite costume jewelry designer...His whimsical designs suit my personality effortlessly." As luck would have it, a chance lunch date between Bittar's PR manager and Collins led to the current predicament. Bittar told Grazia Daily: "I was with my friend Edwin who said, 'You should have Joan be the face of Alexis Bittar. 'Alexis for Alexis Bittar."

The end result is simply fabulous! We see Joan oozing glamour wearing a pair of chunky, triangular bejewelled clip-on earrings, a statement necklace, gold cuffs and detachable (hand-sculpted) metal shoulder pads. If you ask us, Bittar could not have chosen a better person to model his new collection. In his words, "Not only does Joan embody the bold sensuality of the brand, but more than any other style icon, she represents the decadent glamour of the 1980's and exudes an unparalleled degree of confidence that makes women of all ages feel empowered." We couldn't agree more. Could this mark the beginning of a long-lasting collaboration? Check out the designer's website to drool over Mr Bittar's latest jewels. You won't be disappointed.