Joanna Coles departure from Marie Claire to Cosmopolitan came as a surprise. Coming from a fashion background it instantly became interesting to find out what Coles would do at Cosmo, what with it's focus on sex, and well, more sex. And by the sounds of it, she wants to give the title the shake-up that we've long been waiting for.
'I have some ideas for partnerships and leveraging some of the brand and expanding various bits of it. Opening it up more editorially,' she told WWD. In other words expect to see more fashion content and less 'how to please your man in bed' stories. Talking to the title she explained that she wants to change the way the magazine covers fashion week and make sure that it has a strong 'front representation at New York Fashion Week.'
While I'm sure that Cosmo continues to have a strong following of loyal followers, I think the general consensus has been that a content overhaul has been long overdue so it will be interesting to see what direction it takes under Coles watch.