This week WWD confirmed that Joanna Sykes will leave her position as the creative director of Aquascutum at the end of the month.
The news doesn't come as a surprise. While Sykes continues to get strong reviews for her collections, to say that things have been rocky at the brand would be a understatement. Despite having a huge cash injection by Harold Tilman and Belinda Earl in 2009 and the team working tirelessly to turn things around, their financial problems haven't disappeared. It was only a matter of time, then, before Sykes decided to go.
'It is very early days for us as a new management team, but we will shortly announced structural changes that will focus the business and ensure the longevity of this incredible British heritage brand,' Tim Daly, Aquascutum's new chief executive director, told WWD last month before Sykes' departure was announced. According to Daly, the decision was mutually agreed.
Are you sad to see her go?