Lana Del Rey may have been confirmed as the face of H&M for fall recently but this morning the high street retailer confirmed that she's not alone, as they've just tapped actor Joel Kinnaman to front their A/W12 menswear offerings.
Kinnaman, who you might recognise from 'RoboCop' or the US remake of 'The Killing,' was filmed by famed video director Jonas Åkerlund for the commercial sporting key pieces from the collection like varsity jackets, denim shirts and crewnecks. 'H&M makes it easy for a guy to look great every single day and create a personal style,' he said in a statement. 'Their men's collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That's why I'm so happy to be the face of H&M this season.'
The commercial is set to launch on October 5.