Recently all of the international editions of Vogue agreed to dedicate their June issues to health and aside from Vogue Germany, the results have been really good. Now all of the issues are out, one of the most interesting things that instantly stands out is the choice of models. Rather than opting for the ultra thin girls that are dominating at the moment, Vogue Paris chose Gisele for the cover and big editorial, Vogue Spain shot Hilary Rhoda and Vogue China booked Doutzen Kroes. While the girls are far from being representative of the average woman, their bodies are undoubtedly healthy and a better option from the types of girls these magazines typically shoot. Ironically, Kroes' editorial was aptly named, 'A Big Splash' too.
The majority of the editorials showcase summer swimwear, which instantly makes you think. Was the choice of models simply the result of trying to showcase the pieces in the best light or should we see it as a step in the right direction as far as the representation of a healthier body image goes. Even if is a positive step, there will be many that will argue that the commitment to health in the June issue is a one-off, rather than reflecting what we can expect to see in future. Since the July issues haven't all dropped on newsstands, I guess we'll just have to wait and see.
What do you think?