"No, there's no particular theme," Kim Kardashian said after Bebe's Kardashian-line show at New York Fashion Week. "We wanted our first season to just represent us, and what we like to wear. Me and Kourtney and Khloe all have different styles, but there are lots of one-piece dresses - it's easiest when you're putting an outfit together - and we wanted fabrics that were stretchy because we all have different body types and wanted something that would fit all of us."

We agree that no theme turned up on the Bebe-Kardashian catwalk, unless it was this: wear your dresses short, one-shouldered if possible, and potentially topped with a leather corset or vest. Unlike most celeb design collaborators, Kardashian chose to sit front-row at the show, rather than run around backstage. And why? At first, Kardashian told reporters she wanted to see how the clothes moved on the models. When asked if it was really because she didn't want to pretend she actually designed the collection, she answered, "Exactly."