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January 13, 2011
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The Kardashians Team With Sears On A Big Fashion Venture

The Kardashian empire continues to grow...and grow. It seems that the trio have really taken to designing after their stint collaborating with Bebe. Yesterday WWD revealed that the trio are expanding their fashion empire bu launching Kardashian Kollection. The brand will be made available at 400 Sears stores in August.

Kim Kardashian disccused the partnership with Sears explaining that the collaboration allows them to “cater to our fans and to make sure that everyone can have access to the Kardashian Kollection.” Khloe added that, “Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices.”

The collection is a lot bigger than their line for Bebe, featuring 40 pieces of apparal, 60 items of jewelery, 30 handbags and wallets, 25 hats and gloves, 20 pieces of lingerie and 12 styles of shoes. They're keeping silent about the details but prices are expected to stick with Sears' price points and the style will lean towards glam-rock and boho themes.

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