If you loved Kate Moss' campaigns for David Yurman, you'll love her recent ad for Paris-based luxury jeweler Fred. Yes, Moss schmoozes the camera in the way that only she knows how, but it's not just that. The latter campaign seems to strike an uncanny resembelance to Moss' S/S12 campaign for David Yurman. Although the company aren't happy about it, they have no intention of suing. “When you are a leader in your category, you get used to people copying you. We are confident consumers know the difference,” a rep told Page Six.

Do you think the similarities are worth the controversy?