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December 01, 2011

Kimberly Ovitz Has A Diffusion Line In The Works

All fellow Kimberly Ovitz fans, I come baring good news. Following in the likes of Victoria Beckham, Ovitz has just announced that she's working on a diffusion line that will debut for Spring/Summer 2012.

Named O by Kimberly Ovitz, the collection will feature of all the minimalist lightweight pieces that she's known for. Each season she plans to rework some of the best-selling pieces from the mainline to make sure that your favourite pieces are within budgets reach.

The diffusion collection is also special for another reason, as Ovitz has decided to make the the line completely from eco-friendly Tencel material, which is an area that not many designers have dared, or been interested enough to venture.

The line will hit stores in February with prices retailing for under $200.

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