It's easy to forget that it's been seven years since Gwen Stefani created her label, L.A.M.B. Stefani known for her cool, edgy alternative style has slowly and cleverly developed a brand that is what she says it is; all about the clothes rather than the celebrity behind it.
For her Spring/Summer 2010 collection, Stefani referenced 80's pop culture with acid wash denim and block colours on short asymmetric dresses. In true Stefani style, rock chic elements appeared throughout in the structured black blazer jackets, studded belts and lace tights.
Urban sportswear, a trend we've already seen from the likes of Alexander Wang in previous seasons, was a theme that run throughout. Voluminous jumpsuits in white appeared as well as a white dress layered under a grey voluminous waistcoat.