Back in June, Page Six reported that Lana Del Rey had shot a campaign for H&M in New York. At the time neither her camp nor H&M's press office denied the claim and now we know that the silence was because the reports were true because today, the first images from the campaign were leaked online.

The 'Video Games' singer works her trademark beehive hair and cat-winged black eyeliner in the campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, and looks good doing so. Is she the perfect face of H&M, though, I'm not sure.

'The mood is very L.A. noir,' Donald Schneider, H&M's creative director, said in a statement. 'It's inspired by our Fall 2012 collection,' and to accompany the images, Del Rey will also perform a cover of 'Blue Velvet' for a minifilm that will appear on hm.com and in commercials from September 19.

What do you think?